Brand profile: Sidai Designs

Brand profile Sidai Designs

Sidai (pronounced SEED-EYE) means beautiful in the Maa language, the mother tongue of the Maasai people. 

Who are Sidai Designs?

Sidai Designs collaborate with Maasai women in the East African country of Tanzania to create design-led accessories than honour traditional techniques while appealing to a modern aesthetic.

By elevating traditional craftsmanship while preserving indigenous knowledge, their partnership with the women enables them to have access to sustainable employment and ownership over their future.Sidai Designs

Their story

What began with just five artisans in a workshop down a dusty back road in Arusha, Tanzania, has grown into a community of over 100 artisans and a big workshop.

The Sidai Centre is described as an oasis of calm amidst the bustle of Arusha town. Surrounded by lush gardens that sit in the shadows of Mt Meru and a stone's throw away from the famous Serengeti and Mt Kilimanjaro.

They have also founded Sidai Maasai Women Organisation, a nationally registered NGO and the charitable arm of Sidai Designs.

What makes Sidai Designs so special? We love their working ethics, and not just that, but the jewellery is beautifully made.

Here are their guiding values:

EMPOWERING WOMEN
They believe in empowering and supporting women in their community by creating a sense of purpose and hope through sustainable employment.

THE POWER OF ART AND CREATIVITY
They believe that creativity increases opportunities for self-expression and enjoyment, increases a sense of self-esteem, and builds social capital.

EDUCATING A WOMAN IS EDUCATING A VILLAGE
They believe that when a woman is educated, it’s more likely that she will educate her children, which in turn benefits the community as a whole.

 

 

 

PRESERVING TRADITIONS
They believe in preserving the rich cultural heritage and beading skills of the Maasai that have been their mark of beauty and prosperity for centuries.

 

 

 

 

FAIR WAGES
They believe in paying a fair income that allows the women to cover not only their basic needs and medical expenses but also education for their children and savings for their families.

ENVIRONMENTAL AWARENESS
They believe in limiting our impact by using mostly recycled materials and educating our women about the importance of preserving the land.

SUSTAINABLE DEVELOPMENT
They believe in providing a long-term solution to poverty by creating employment opportunities.



 


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